Humanized Data in Action
Whether you are a Pearl subscriber or not, we offer a series of data analytics products that provide critical insights into your database health and value.
Our suite of data products and services allow brands to establish the current state of their database against key benchmarks and provides recommendations toward improving your business’s most important asset – its customer database.
Marketing Data Assessment™ (MDA)
The MDA report provides a critical view into the completeness, accuracy and potential of your customer marketing data.
The MDA gives you both the current state of your data across key categories and identifies what areas will be most improved by adding current available data. This predictive assessment provides the analysis needed to drive key business decisions regarding your customer database.
Power of Pearl Model™
With a few key inputs you provide us, Pearl’s PPM illustrates the impact of progressing your contacts along the Relationship Lifecycle™. We demonstrate the exponential impact increased conversion and improved loyalty will have on revenue growth.