THE RELATIONSHIP LIFECYCLE (RLC)™
Visualize the Customer's Journey
Your brand's contact profiles are dynamically organized into Pearl’s Relationship Lifecycle (RLC) as Passers-by, Acquaintances, Fans, Friends and Family depending on the depth of their relationship with your brand. See the path to migrate each customer to greater loyalty and optimize your database composition and value.
SOME OF OUR CLIENTS
praise for pearl
"The new Pearl software platform allows us to change our tactics from deploying repetitive emails to every single prospect and customer by enabling us to speak one-on-one to the real person on the other side of the screen. With Pearl, our prospects, fans and customers aren't simply data points in our database. We think of our Turtle Fur customers as "family" and with Pearl, it helps us foster these feelings and our actions."
"Pearl transitioned us from thinking about our customers to being obsessed with our customers. By implementing their technology we were able to develop amazing lifecycle campaigns to effectively engage our highest valued customers and precisely capture key data."